E-Commerce Experience and Expertise

Returns Management, Merchandising, Product Content and Education

Mark Winstanley

Mark Winstanley has over 15 years' experience in the world of internet retailing with big names such as adidas, Reebok, OTTO, TOMS shoes and Dutch online market-leader Wehkamp. With in depth experience in practically every type of fashion in ecommerce - there is bound to be something Mark can help you to improve. These include returns management, ranging, enrichment processes and photography.

Returns reduction is vital to improving your ROI. After all a product is not really sold until a customer decides to keep it. Online niche players need to focus their ranges. With years of experience we can help you analyse and make the right decisions.

Tops and bottoms sell differently online to in store. Suits or denim need a specialist approach. We can help you get this right first time.

Using Minerva consultancy is an efficient and low cost way to make sure you get the result you want.

Services include:-

  • a complete, very competitively priced photographic service and advice on what works best. On Model, flat and torso photography.
  • analysis of your value proposition with special focus on lowering returns.
  • with 25 years experience of 'home-shopping' we know how to structure your online range..
  • Mark can also help you with curriculum development in Fashion Buying and eCommerce. He can deliver Masterclasses and tutorials covering various subjects from e-commerce to negotiating skills.

Mark completed some important pieces of work for me at TOMS. By benchmarking the ecommerce value proposition he was able to recommend important changes, especially in Returns. This delivered a strong improvement in customer experience. Also, immediately after go live average order value improved significantly, returns actually dropped and ecommerce profitability saw strong growth. By the end of Q1 he led the ecommerce team to a net sales result that exceeded target by over 45%.

Helen Thompson - Managing Director TOMS (shoes) Europe

Charlie Pink Polo

After the Reebok re-launch on the new platform, Mark recruited an extended team rapidly and efficiently. Almost immediately the team delivered improved results and met the target to double the business in 2013.

Sabine Zwinscher VP Marketing & Analytics Global eCom - adidas- group